I love how simply, and realistically, Sincero talks about this concept of the ego. It’s the little voice in your head that pulls you down, helps you make terrible decisions that sabotage your goals, or reminds you of a bunch of useless false beliefs you’ve been taught throughout your life at just the right moment to hold you back. The truth is, the “Ego” is your subconscious that is “driving the bus,” so to speak, when you put your brain on auto-pilot. When you start getting into self-help books, there is a lot of talk about the “ego,” and if you’re the kind of person who doesn’t think you are the greatest (even though you totally should value yourself that much), it’s hard for you to believe that you have an EGO problem.
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